Inauguración Exposición Empresa Diseño innovación. Opening Exhibition Business Design Innovation

Hemos inaugurado la esperada exposición itinerante Empresa Diseño Innovación en la Universidad Pública de Navarra en su campus de Tudela. Una vez más se ha mostrado la buena acogida por parte de la universidad y de las empresas. Con esta exposición estamos divulgando el método del caso como forma de conocer la evolución y el éxito de las empresas a través del diseño. Es una forma de transferir el conocimiento de la universidad y las empresas al gran público. Es otra forma de concebir la comunicación corporativa y otro ejemplo de cómo entendemos en Innoarea Design Consulting el diseño estratégico.


The expected exhibition Business Design Innovation has been finally opened at the Public University of Navarre in Tudela. Once again it has been welcomed from the university and from the participating companies. With this exhibition we are disseminating the case method as a way to know the evolution and the success of companies through design. It is a way to transfer the knowledge from the university and companies to the general public. It is another way to conceive corporate communication and it is another example of we understand strategic design at Innoarea Design Consulting. 

Selección de libros sobre Design Management. Design Management selected books

Presento una selección de libros sobre Design Management. Son la bibliografía básica utilizada en el curso Design Management del EIM 2011. Los comentarios son del editor o de Amazon.

A selection of books on Design Management is presented with the comments from the editor or from Amazon. They are the basic bibliography used in the course Design Management EIM 2011.

Design management. Brigitte Borja de Mozota. Allworth Press. New York 2003

This book reveals the hidden powers of successful Design Management. Businesses are discovering the power of design. From creating fresh products and packaging to designing letter heads, logos, or annual reports, designers have always contributed to a company’s value in innumerable ways. Yet few companies so far have strategically managed the business potential that can be the direct or indirect product of design projects and programs. DESIGN MANAGEMENT by the international researcher Brigitte Borja de Mozota reveals how design can serve as a core driver of a company’s efficiency, economic success, and brand value. The first manual to cover the process of managing design comprehensively and in an international context and both from the designer’s and client’s perspective, Design Management is co-published by the Design Management Institute and Allworth Press.

Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. Tim Brown. Harper Collins. New York 2009

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.


This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.


Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

 

Design driven innovation. Roberto Verganti. Harvard University press. Boston 2009


Design-Driven Innovation offers a provocative new view of innovation thinking and practice.Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.

It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.

But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in.

Design management. Kathryn Best. Ava Publishing. Laussane 2006

Design Management (the management of design strategies, processes and projects) is an intricate subject. As the role of design in the world continues to broaden, organisations are increasingly viewing design as being integral to their decision-making processes.

This book leads the student through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

Opening with a contextual overview of the subject, this book then explores the stages involved in the application of design to business. Each topic is accompanied by key questions that get the reader to think about the issues raised, and professional case studies and interviews demonstrate the knowledge and practices described. Areas of key practical skills are outlined in order to bridge the gap between creativity management and academic theory, and professional practice.

The design of business. Roger L. Martin . Harvard Business press. Boston 2009



Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.


Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.

To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.


Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.

Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

Design Thinking.Thomas Lockwood . Allworth press. New York 2010

Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences. This book provides readers with the strategies necessary to encourage the creative thought process in their companies, which will ultimately help to cultivate innovation, and therefore boost business. Experienced design leaders share their personal stories and give specific examples of their companies’ forward-thinking creations. This unique approach helps the reader learn how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand. A sense of the content within Design Thinking can be gained from the titles of some of the key essays: “Building Leadership Brands,” “The Designful Company,” “Brand Building by Service Design,” “Service Design Via the Global Web,” “Customer Loyalty,” and “Driving Brand Loyalty on the Web”. by Tom Kelley

Jornada Empresa Navarra Diseño. Conference on Business Navarra Design

Se acerca la inauguración de la exposición Empresa Diseño Innovación del 18 de abril. Ese día empiezan las jornadas de presentación de los diferentes valores y agentes del diseño y la innovación.

La Universidad Pública de Navarra organiza en el Campus de Tudela las primeras Jornadas Empresa Navarra y Diseño. Jornadas que quieren ser el primer foro universitario navarro que aborde las relaciones entre la empresa navarra y el diseño en cualquiera de sus áreas de aplicación. En esta primera edición las jornadas coinciden con la inauguración de la exposición "Empresa Diseño Innovación", un recorrido por los procesos de innovación a través del diseño de diferentes empresas españolas

.

LUNES 18 DE ABRIL

MAÑANA

11.00 Inauguración a cargo de Alfonso Carlosena Vicerrector de Investigación de la UPNA

11.30 Presentación de la Exposición Empresa Diseño Innovación a cargo de Gabriel Songel, Comisario de la exposición

12.30 Visita guiada.

TARDE

16.30 Presentación de Ponentes

16.45 Gabriel Songel. Innoarea Design Consulting. "Diseño e Innovación"

17.45 Marta Tantos. LEGO® - Concept Lab Munich.
"The LEGO® group y su cultura de innovación"

18.45 Descanso

19.15 Iosu Rada. IRD/ Iosu Rada Diseño. "Diseñar para el mundo real"

20.15 Mesa redonda

MARTES 19 DE ABRIL

MAÑANA

10.00 Presentación de Ponentes

10.15 Juan Irurita. Jefe de Producto I+D Azkoyen Medios de Pago.

11.00 Josetxo Aldunate de la Asociación Diseñadores Profesionales de Navarra.

11.45 Descanso.

12.15 Jorge Moliner. Departamento Marketing de Logopost Señalización.

13.00 Mesa Redonda.

TARDE

16.30 A. Isabel Corcin y Laura Sáez, directora y jefa de estudios de la Escuela de Arte de Corella.

17.30 Álvaro Arévalo y Jaime Trujillo de la Asociación Navarra de Empresas de
Publicidad y Comunicación.

18.30 Mesa Redonda.

19.00 Clausura de las Jorna

www.empresanavarradiseño.es

It is near the opening of the exhibition Business Design Innovation for the 18th april. That day will start the conference of presentation of different values and agents of design and innovation.

Nueva política de promoción del diseño en España. New policy for the design promotion in Spain.

Línea de financiación para el diseño y la innovación.

El pasado 18 de noviembre de 2010 la Empresa Nacional de Innovación, SA, ENISA, anunciaba que asumía los compromisos y actividades de promoción del diseño de la Sociedad Estatal para el Desarrollo del Diseño y la Innovación, ddi, y preparaba un plan de apoyo financiero institucional, tras finalizar el proceso de fusión de ambas sociedades, en ese mes de noviembre de 2010.

Se anunciaba entonces que los programas desarrollados hasta la fecha por ddi para la promoción de la innovación a través de diseño en las PYME, se completarán con líneas financieras que permitan consolidar los planes de negocio desarrollados por los empresarios.

Igualmente, las actividades de promoción del diseño, realizadas conjuntamente con instituciones y asociaciones cuyos fines sean la promoción de la innovación a través del diseño, serán apoyadas desde ENISA, para propiciar el crecimiento y la consolidación de las pequeñas y medianas empresas, tanto en el ámbito de la oferta como de la demanda del diseño.

ENISA es una sociedad pública, adscrita al Ministerio de Industria, Turismo y Comercio, MITYC, a través de la cual la Dirección General de Política de la Pequeña y Mediana Empresa, DGPYME, desarrolla una parte cada vez más importante de sus políticas de apoyo financiero a emprendedores y PYME.

ENISA, manifiesta en sus memorias que ha triplicado su capacidad de movilización de recursos en los dos últimos años, y que, con la integración de ddi, se ha marcado un hito importante en la estrategia de expansión y diversificación de la compañía y abre un amplio abanico de sinergias y posibilidades para potenciar el diseño como factor inequívoco de innovación y competitividad en las pequeñas y medianas empresas españolas.

Las primeras líneas de apoyo financiero, fruto de este Plan, y como complemento a la actividad de promoción del diseño, se hicieron públicas por ENISA el 15 de febrero de 2011.

ENISA, asumiendo los compromisos y actividades de la promoción del diseño, ha presentado una nueva línea de financiación denominada d-diseño, destinada a proyectos empresariales promovidos por PYME donde la incorporación del diseño y la innovación sea relevante para el desarrollo de productos o servicios.

La salida gradual de la UE de la crisis financiera, junto con la necesidad de afrontar los retos mundiales, hace que la innovación sea más esencial que nunca, por ello ENISA quiere sumarse a las políticas de la Unión Europea aumentando el acceso de las empresas innovadoras a la financiación y aplicando a los servicios, sistemas y organizaciones, la concepción de diseño centrada en el usuario, orientando la innovación del modelo de empresa y otras formas de innovación no tecnológica.

Las empresas a las que van dirigidos estos préstamos participativos pueden ser Empresas de Base Tecnológica (EBT) o PYME innovadoras. Los importes por proyecto para solicitud del préstamo participativo varían entre los 100.000 y 1.500.000 euros.

Deseamos los mejores resultados de esta nueva política para las empresas que inviertan en diseño e innovación.

Seminario de Gestión del Diseño. Seminar on Design Management

EUROPEAN INDUSTRIAL MANAGEMENT es un programa formativo impartido íntegramente en inglés y está dirigido a las nuevas demandas del mercado laboral. Está constituido por dos partes complementarias: un proyecto multidisciplinar supervisado elaborado por equipos internacionales, y seminarios intensivos orientados al desarrollo de las llamadas "soft skills".

El seminario intensivo sobre Gestión del Diseño se presenta de la siguiente manera:

DESIGN MANAGEMENT: PRACTICAL SKILLS

Presentation:

Design management is a recently new discipline emerged from the need to strenght and optimize the coordination between companies strategies with designers tasks.

Design management tasks go from design trends analysis, design policy definition, design brief elaboration, design program execution and project management. Therefore this role is not only carried out by designers, but  by people comming from different disciplines, and usually from marketing or engineering.

The course is edited by the Chair Professor Gabriel Songel, International member of the Industrial designers of America, and academic member of the Design Management Institute, with wide experience in design of new products and its marketing. He is founder partner of INNOAREA, a strategic design consultancy company where placement and interships can be done along and after this course.

Aim:

Introduce design management approach to those students comming from different fields related to companies: engineers, business administration, marketing, industrial designers or fine arts.

Contents:

 Managing human resources. 34 hours

• Team building: transcultural resources.
• Communicaction skills.
• Motivation and creativity.

Managing design concepts. 40 hours

• Universal principles of design: design for non designers.
• Design and innovation: trends and paradigms.
• General concepts of Design Management: strategic and operative approach.
• Case study: IGD/UPV experience with Ikea, Ford, Chicco, Lego, Techno Iris, Gigo.

 Managing projects. 26 hours

• Project management: proposals elaboration and project development.
• Optimization: problem solving skills.

 Managing culture.

• Spanish language and spanish culture.
• Technical spanish.
• Visits: companies, events, festivals, etc.

 Design Management project

A group project will be developed according to the number and background of participants. In any case the project will be focused on a New product brief, and it will consist on three main parts:

• Identification of a market niche.
• Identification of a consumers or users needs.
• Description of the new product or service brief.
• Develop a business plan.

Attendants.

Students in their last year of their carreer are invited to participate in this practical course with international involvement and innovative approach.

Student from engineering, marketing, business administration or industrial design and fine arts are wellcome to generate a creative, transcultural and multidisciplinar group.

For this seminar, application is still open. We start on 23rd March. See EIM Design Management

Exposición Empresa Diseño innovación. Exhibition Business Design Innovation

Inicia la itinerancia de la exposición Empresa Diseño Innovación.
Dada la satisfacción de las empresas que participaron en la Exposición Valencia Diseño Innovación y las solicitudes por diferentes instituciones que apreciaron su valor didáctico, iniciamos la itinerancia por diferentes campus universitarios en España. Empezaremos en la Universidad Pública de Navarra en el campus de Tudela el 18 de abril.
La reunión de aprobación del proyecto expositivo se realizó en el espacio para la innovación que dispone Fermax. Entre la gentileza de su gerente, Fernando Maestre, en cedernos esta magnífica sala, la amabilidad del personal de Fermax, y la buena predisposición de las demás empresas asistentes, se creó un ambiente de colaboración estupendo. Considero que es un ejercicio ejemplar de creación de sinergia propuesto desde el Grupo de Investigación y Gestión del Diseño IGD e Innoarea Design Consulting, y amplificado por los intereses comunes de las empresas participantes. Con esta iniciativa se va perfilando una red de colaboración entre empresas innovadoras en la que participan Fermax, Logopost, Emuca, DAS Audio, Etra, Micuna, Mercadona, Gamesa, PuntMobles, Gandía Blasco, Antares, Banak, Siliken, Alvento, Boreal, Porcelanosa y Bancaja.
Puedes seguirnos en facebook: Empresa Diseño Innovación
La exposición está disponible para universidades y cualquier institución que promueva el diseño y la innovación con sala de exposición de 200 a 300 metros cuadrados.

Interesados en más información contactar con innoarea@gmail.com

Starts the exhibition Business Design Innovation.

Due to the satisfaction among the companies that participated in the former exhibition Valencia Design Innovation and the demands from different institutions because its didactic value, we start the program of exhibitions in different university campus in Spain. The first destination will be Universidad Pública de Navarra in its campus at Tudela on the 18th april.

The meeting for the approval of the exhibition project was held on the space for innovation that Fermax has in its building. Its CEO Fernando Maestre was very gentle in offering the space, its personnel was really friendly and the good mindset of the companies created a great atmosphere for collaboration. I think it has been a good demonstrative excercise of sinergy proposed from the IGD Design Research and Management Group and Innoarea Design Consulting but amplified by the common interest of the participant companies. With this iniatiative we are starting a collaboration network of innovative companies such as Fermax, Logopost, Emuca, DAS Audio, Etra, Micuna, Mercadona, Gamesa, PuntMobles, Gandía Blasco, Antares, Banak, Siliken, Alvento, Boreal, Porcelanosa and Bancaja.

You can follow us at Business Design Innnovation

The exhibition is available for universities and any other institution of design and innovation promotion with an exhibition hall from 200 to 300 squared meters.

For more information contact to innoarea@gmail.com

Feria del Juguete Nuremberg 2011. Toy Fair Nuremberg 2011

Cayro ha presentado la línea de juegos de ingenio Reflex Games. El objetivo era testar el interés por distribuidores españoles y extranjeros, especialmente franceses y alemanes. Efectivamente la línea ha tenido muy buena aceptación por lo que se refleja en las peticiones de muestras por unos y otros.

Cayro has presented the product line of brainy toys called Reflex Games. The aim was to test the interest of spanish and foreign distributors, specially french and german companies. In fact, the line has been well acepted as far as orders of samples have been received.

Gigo lanza la línea de productos Small Green Science. Son seis presentaciones de diferentes temas de jugar a construir experimentos científicos de energías renovables solar y eólica, de reciclaje o de observación a la naturaleza. Ha tenido muy buena acogida por los socios alemanes, japoneses y norteamericanos por la optimización en cada caja del número de piezas, el número de experimentos y el precio final. Por otra parte, las piezas de Gigo han tenido una buena representación en las exposiciones internas de la feria como Toys go green que coincide con la estrategia de la empresa de Taiwan, y que incluso han sido seleccionados y nominados para los premios de innovación por las pilas de hidrolisis.

Gigo has launched the product line Small Green Science packages. They are six presentations of different issues to play to construct scientific experiments of renovable energies, like solar power or wind power, recycling and nature observation. They have been very well acepted by german, northamerican and japanese partners due the optimization in each package of the number of pieces, the number of experiments and the final price. On the other hand, Gigo pieces had had a good representation in the internal exhibitions of the fair like "Toys go green" that coincidices with the strategy of the taiwanese company, and even, they have been selected and nominated for the toy innovation awards for the hydrolysis batteries.

Ole Poulsen y Tine Kjær de Madhouse han presentado el nuevo sistema de construcción XPlug hecho por Giochi Preziosi. Es un sistema de placas que se enganchan y articulan creando infinitos escenarios de una manera muy rápida. Suerte a esta iniciativa planteada por la empresa danesa a la gran juguetera italiana y ya cuarta empresa europea.

Ole Poulsen and Tine Kjær from Madhouse have presented the new construction sytem Xplug made by Giochi Preziosi. It is a system of plates that can be connected and articulated to create infinite scenarios in a very quick way. Good luck for this initiative started up from the danish company to the great italian company, that now-a-days, it is the fourth european company.