Seminario de Gestión del Diseño. Seminar on Design Management

EUROPEAN INDUSTRIAL MANAGEMENT es un programa formativo impartido íntegramente en inglés y está dirigido a las nuevas demandas del mercado laboral. Está constituido por dos partes complementarias: un proyecto multidisciplinar supervisado elaborado por equipos internacionales, y seminarios intensivos orientados al desarrollo de las llamadas "soft skills".

El seminario intensivo sobre Gestión del Diseño se presenta de la siguiente manera:

DESIGN MANAGEMENT: PRACTICAL SKILLS

Presentation:

Design management is a recently new discipline emerged from the need to strenght and optimize the coordination between companies strategies with designers tasks.

Design management tasks go from design trends analysis, design policy definition, design brief elaboration, design program execution and project management. Therefore this role is not only carried out by designers, but  by people comming from different disciplines, and usually from marketing or engineering.

The course is edited by the Chair Professor Gabriel Songel, International member of the Industrial designers of America, and academic member of the Design Management Institute, with wide experience in design of new products and its marketing. He is founder partner of INNOAREA, a strategic design consultancy company where placement and interships can be done along and after this course.

Aim:

Introduce design management approach to those students comming from different fields related to companies: engineers, business administration, marketing, industrial designers or fine arts.

Contents:

 Managing human resources. 34 hours

• Team building: transcultural resources.
• Communicaction skills.
• Motivation and creativity.

Managing design concepts. 40 hours

• Universal principles of design: design for non designers.
• Design and innovation: trends and paradigms.
• General concepts of Design Management: strategic and operative approach.
• Case study: IGD/UPV experience with Ikea, Ford, Chicco, Lego, Techno Iris, Gigo.

 Managing projects. 26 hours

• Project management: proposals elaboration and project development.
• Optimization: problem solving skills.

 Managing culture.

• Spanish language and spanish culture.
• Technical spanish.
• Visits: companies, events, festivals, etc.

 Design Management project

A group project will be developed according to the number and background of participants. In any case the project will be focused on a New product brief, and it will consist on three main parts:

• Identification of a market niche.
• Identification of a consumers or users needs.
• Description of the new product or service brief.
• Develop a business plan.

Attendants.

Students in their last year of their carreer are invited to participate in this practical course with international involvement and innovative approach.

Student from engineering, marketing, business administration or industrial design and fine arts are wellcome to generate a creative, transcultural and multidisciplinar group.

For this seminar, application is still open. We start on 23rd March. See EIM Design Management