Hoy empieza la Feria del Juguete de Nuremberg, la feria del sector más importante en el mundo. La visitan 80000 profesionales de 100 países y exponen más de 2700 empresas de 62 países. La cifra impresionante es la cantidad de productos que se exiben: más de 1 millón de los cuales 70.000 son novedades. Las preguntas que siempre me hago son: ¿cuantas ideas se han generado y rechazado previamente a la selección de las 70000 novedades? ¿Realmente hay tantos diseñadores expertos en esta área?. La extensión de la feria son de 160.000 m2, que es equivalente a 25 campos de fútbol.
En los próximos días estaré en esta feria para preparar los reportajes para AreaPlay y realizar las más de 10 entrevistas que tengo concertadas. Os iré contando las cosas que he ido viendo. De momento la feria ya ha dado los premios de innovación, y (¡cómo no!) el iPad ha triunfado en su versión para Cars en la categoría de preescolares (3-5 años). Personalmente me quedo con la evolución del patinete con sillín de micro y los juegos de mesa de geometrías de Huck!. La línea de juegos que presentamos en Cayro va en esta dirección.
Estamos entre tendencias.
Today starts de Nuremberg Toy Fair, the most important fair in the sector in the world. It is visited by 80.000 trade visitors from over 100 nations and 2,776 exhibitors from 62 countries shows more than a million products, including around 70,000 new products along 160,000 m² of display area (25 football grounds). The questions would be: How many ideas have been generated and rejected before the selection? Are there so many toy design experts?.
The coming days I would be in the fair to make the report for AreaPlay and the attend more than 10 meetings I have scheduled. I hope to report in the comming days the most interesting things I have seen in the fair. To start with, the Fair has published the Toy innovation Awards.
Spielwarenmesse eG presented them with the ToyAward 2012 at the opening ceremony. The coveted prize rewards outstanding innovations in the toy industry. The jury of international toy experts placed the following products right at the top of the winners’ rostrum in their respective category:
The Mini Micro grows as its owner gets bigger. Even one-year-olds can take their first ride on these kids’ rollers, which can be converted to a “real” roller later on. The roller in cool Micro design is controlled by the child shifting its weight, which also develops the child’s motoric and sense of balance.
Category PreSchool (3-5 years): Appmates/ Spin Master International S.à.r.l.
This combination of virtual game and a real toy car is new: Appmates from Spin Master International is downloaded from the app store to the iPad free of charge, then the would-be racing driver places a car from Disney’s Cars cult series on the touch screen and the journey can begin. Appmates develops the child’s dexterity and also its ability to handle the latest technology.
LEGO has something that school kids will like with its Friends Dream House designed specially for girls.
This pink dream house enables them to slip into the world of popular role-plays. With lovingly designed details and comprehensive assembly instructions, LEGO has succeeded in creating a sophisticated construction toy specially for girls between six and ten years.
Category Teenager&Family (11 years or older): Talat/ Huch! & Friends Hutter Trade GmbH
Talat stands for the Arabic numeral three and is geared completely to the motto of this magic number. Up to three players manoeuvre their pieces – triangular, square and hexagonal towers in three sizes – over a multidimensional three-section board with the aim of beating their opponents’ towers. Besides strategy, the board game also demands good geometric thinking and its fine presentation is convincing.
Every year, the ToyAward is presented to new products at the International Toy Fair whose special characteristics stand out from the other products. They are distinguished by their play idea, their outstanding concept and their creative design. The jury also judges the material properties and safety aspects. The four categories of the ToyAward are based on target groups: Baby&Infant, PreSchool, SchoolKids, and Teenager&Family.
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